LIVEBusiness & MoneyEarly — be one of the first· 94d ago

Would you pay extra for a premium format like IMAX, 3D, or Dolby to see a big movie in theaters?

'Spider-Man: Brand New Day' drew an estimated 24 million U.S. moviegoers in its opening weekend, one of the biggest theatrical debuts on record.

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Poll: Would you pay extra for a premium format like IMAX, 3D, or Dolby to see a big movie in theaters? — Groundbeat